Sponsorship Tips
Thank you for your willingness to walk 54 miles in 24 hours non-stop, as
part of the RBS Caledonian Challenge. Now for the really hard bit -
fundraising. By entering and taking part in the RBS Caledonian Challenge,
you are making a commitment to raising a minimum of £500 per
person for the Scottish Community Foundation.
You will receive a Fundraising Guide once you are registered
and paid for the RBS Caledonian Challenge. Please refer to your Fundraising
Guide for more guidance and comprehensive information, sponsorship tips and
advice on how to reach and exceed your fundraising targets. You can access
the Fundraising Guide via the Team Login Area
We have an ambitious target of £1m to raise
for the Scottish Community Foundation. This can easily be reached if each
team member raises and exceeds their minimum of £500 (for
example a team of six is required to raise £3000).
Here are some very brief tips below:
Start Early!
The best tip we
can give you for fundraising is to start early and as soon as possible. If
you are well organised and have a plan in mind for your fundraising
efforts, you will find meeting and exceeding your minimum of £500
fundraising target much easier and less stressful.
There are of course many ways to raise your sponsorship for
taking part in the RBS Caledonian Challenge; choose what is right for you
and what you think will work for you and your sponsors. We suggest that you
think of an action plan or checklist to set out how you are going to raise
your sponsorship funds.
Who to
Approach?
You will find that when you tell your
family and friends that you will be trekking 54 miles along the West
Highland Way in 24 hours, they will be extremely supportive of your
participation in the RBS Caledonian Challenge and your efforts to raise
funds for the Scottish Community Foundation.
Additionally, your work colleagues, business contacts,
suppliers or clients are also great people to approach to gather support
and sponsorship. Create an email asking them to sponsor you for the RBS
Caledonian Challenge and a link to the website sponsorship page. Tell them
why you are doing the Challenge and where your money will go.
Gift Aid
The Scottish Community
Foundation can increase the value of your donation through the Gift Aid
scheme and hence the amount available to the charity. Higher rate taxpayers
are also entitled to tax relief.
Please
click here for more information on Gift Aid
Company Match Funding
Many
companies have introduced �Match Funding� or �Match Giving� schemes,
whereby employers are committing to match amounts raised by their employees
and include this as part of a sponsorship total raised by an individual or
team for charity.
Matching sponsorship funds raised
by employees on the RBS Caledonian Challenge is also a great incentive for
people to give fundraising efforts their all. Match funding also
demonstrates your company's commitment to giving back to Scottish
communities through funds raised for the Scottish Community Foundation.
There also benefits to the company that can be derived from employees
taking part in the RBS Caledonian Challenge and from the �Match Funding�
initiative:
- Increased staff morale and
camaraderie
- Build new friendships across different departments and
levels of the company
- Opportunities for positive PR and media
exposure
- Positive investment in local and national areas
If your employer already has such a scheme in place, or if
you think that your employer could be approached and convinced to offer
match funding for your efforts on the RBS Caledonian Challenge, you could
instantly double the money you raise for the Scottish Community Foundation.
Please consult your employer for more information
about how to �Match Fund�.
Sponsorship Form
In addition,
the 2008 RBS Caledonian Challenge sponsorship form will be available for
download shortly, it will also be available via the Team Login Area
If you have any further questions about raising your
sponsorship, please refer to your Fundraising Guide or contact a member of
the events team on +44(0)131 524 0350 or email [email protected]
